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  • What We Do
  • About Us
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We are


Custom is Digiday Media’s creative content agency. We understand the people, business, and culture of tech-disrupted industries.

Our Work
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Working with the world’s best brands
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What We Do
What We Do
We create modern, meaningful content

We start with rigorous editorial standards, then develop robust creative approaches and cap it all off with beautiful design and far-reaching distribution.

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  • Content Strategy
  • Content Development
  • Social Media Management
  • Research
  • Design
  • Events and Audience Development

  • eBooks
  • Videos
  • Podcasts
  • Infographics
  • Environments
  • Events

Our eBooks are substantive, imaginative and designed to be the launching pad for well-rounded content campaigns.


We go beyond talking heads, bringing flavor to client videos through flawless concepts, design and production.


Our journalists and podcast producers whip up series that draw an audience for your brand and promote its mission.


Good data has legs. We’ll turn yours into compelling visual content and a microcontent campaign that gets milage.


An empty room is our blank canvas. We’ll set your wildest dreams loose for a one-of-a-kind installation.


You want the right people in the right place at the right time. We can get them there and curate an experience they’ll never forget.

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We are Custom

We’re an ambitious crew bent on moving beyond the usual “decision-maker” cliches of B2B content marketing and advertising. We work inside Digiday Media, named one of Fast Company’s Ten Most Innovative Media Companies in the world.


Nick Friese, Founder & CEO
Nick Friese, Founder & CEO

Founder and CEO of Digiday Media, a global media company dedicated to rethinking and reshaping the business of media and content. Under his leadership, Digiday Media was named one of Fast Company’s top ten most innovative media companies in the world, Inc Magazine’s fastest growing companies in 2013, 2014, and 2015, and named one of the fastest growing businesses in NYC.

David Amrani, Chief Strategy Officer

With a focus on campaign, product, and operational strategy, David runs the business team at Digiday Media, including sales, client services, and Custom. He brings his experience building digital-first initiatives to the company, helping to guide both internal and client projects through the landscape’s many twists and turns to ensure success.

Matt Pastorius, Senior Creative Strategist
Matt Pastorius, Senior Creative Strategist

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Ivy Liu, Creative Director
Ivy Liu, Creative Director

Ivy designs, creates, and imagines at the intersection of digital, motion and print. Her primary objective is to deliver solutions that are powerful and meaningful yet aesthetically beautiful and sophisticated. She is passionate about interaction design, user experience, branding and everything visual.

David Teich, Senior Editor
David Teich, Senior Editor

David Teich is Custom’s senior editor. An NYU journalism grad, he covered digital media for Cynopsis, and wrote about indie film for IndieNYC.com. Unrelated: The North American Scrabble Players Association ranks him as the 370th best tournament player in North America. If you want to know all nine of the seven-letter anagrams for the tiles A-N-T-I-E-R-S, just ask him.

Samantha Dupler, Copywriter
Samantha Dupler, Copywriter

Samantha Dupler is Custom's copywriter. With past experience at Condé Nast and The Foundry at Time Inc., she's thrilled to bring her editorial and content marketing skills to the Custom team. When she's not at her laptop, you'll find Samantha at her microphone — she's also a professional voice actress (credited as Ivy) who has appeared in several video games and commercials, even voicing a Marvel superhero in a mobile game.

Veronica Zegarra, Digital Operations Manager
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Veronica is the Digital Operations Manager at Digiday. She previously worked for Don Jagoda Associates, where she handled the execution of sales promotions for a variety of global companies such as Unilever, Constellation Brands and Weight Watchers. She loves going to concerts and trying new brunch spots.

Michael Rivas, Performance Coordinator
Michael Rivas, Performance Coordinator

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Uri Charles, Project Coordinator

Uri Charles is the Project Coordinator for Custom at Digiday. From day to day, he keeps the steady flow of projects on track and ensures that they're delivered on time to happy clients. Prior to joining Digiday, he was a freelance developer, making flashy websites all over town. Outside of work, he spends his time learning new programming languages, gardening and knitting.



A Digiday Media Company
26 Mercer Street
New York, NY 10013

Sales Team
© 2010–2020 Custom, A Digiday Media Company. All Rights Reserved.
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